The Best Recruiting Software on the Planet. Really?

From the product website: "[Product Name] is Quite Simply The Best Recruiting Software on the Planet." I don't know about that, but you sure have The Most Informative and User-Friendly Error Messages on the Planet :-P

OkCupid, This Caviar Has Been Eaten Before

Many, many years ago, when I worked as a tour guide, somebody told me a joke that goes kind of like this:

A Western tourist is on a tour of the Soviet Union. At the hotel restaurant, he asks for ikra (Russian for "caviar"; pronounced eek-rAh). 

"Excellent choice, sir," says the waiter and leaves the guest to salivate alone in anticipation of something like... this:

Soon, the waiter comes back and brings... this:

Know Your Target Audience

First, let me say that, as a consumer, I deeply dislike advertisements that try to appeal to... well... things other than my rational mind. At the same time, as an analyst (broadly speaking), I do understand that some products, for a variety of reasons, just cannot be sold by appealing to the minds of the target audience.